TheGridNet
The Casablanca Grid Casablanca

How do artificial intelligence and brain science help in the perfume industry?

When Fawzia's parents decided to move from Morocco to Canada 22 years ago, they carried with them in their bags a small home to warm the house in the snowy Fawzia Ouyahia is one of the most important international voices, collaborating with stars such as John Legend, David Guetta, Kelly Clarkson, and others. She was born in Morocco in 2000 and moved to Canada 22 years ago with her family. Her songs are infused with the spirit of the country from time to time, and she chose to stick to distinctive fashions, but far from vulgarity. Her musical protective vest gave her self-confidence and protected her from the isolation and bullying she faced. She specialized in computer engineering to increase her knowledge, but what she knew more than anything was that there was no passion higher than singing. The year 2019 came, bringing with it Fawzia’s first international breakthrough with the song “Tears of Gold,” which collected tens of millions of streams.

How do artificial intelligence and brain science help in the perfume industry?

Publicerad : 2 år sedan förbi WEB DESK i Tech

When Fawzia’s parents decided to move from Morocco to Canada 22 years ago, they carried with them in their bags a small home to warm the house in the snowy province of Manitoba. Fawzia was in her first year at the time, and today she has grown to become one of the most important international voices, with whom the most prominent stars of song and music such as John Legend, David Guetta, Kelly Clarkson, and others collaborate.

Fawzia Ouyahia chose the English language to sing, but there is nothing in her voice that suggests it is oriental. Her songs are infused with the spirit of the country from time to time. As in “Ya Habibi” published a year ago. However, according to what Asharq Al-Awsat tells us, her first Arabic song is a project that currently resides in the drawers of ambitions. “This is my mother tongue and the closest to my heart, and I want it to be a song that I am proud of, so it must be worked on properly.”

Fawzia was born in Casablanca in 2000 and moved to Canada a year later with her family (the artist’s page)

Loyalty to the roots and the grandmother’s name

With Moroccan traditions and Arab culture, the parents fortified the family. Fawzia grew up, and the music of Umm Kulthum and Fairouz was a constant guest at home. She sang with them as a child, learned Moroccan folklore, ate its food, and watched its television channels. She summarizes her childhood and adolescence by saying: “I was immersed in a Moroccan world inside our home, and this is what helped me stay true to my roots.”

The phrase “loyalty to roots, identity, and honesty with oneself” is repeated on Fawzia’s lips. “I could have changed my name when I entered the world of art, but I did not. “I inherited it from my grandmother.” She could also have worn clothes similar to the exaggerated boldness common among celebrities, but she chose to stick to distinctive fashions, but far from vulgarity.

Those red lines that Fawzia drew for herself did not constitute barriers to her musical success. It is a very rapid global success that first appeared in 2019, when the songs that she was recording and then uploading to YouTube attracted attention. Her strong, unique voice attracted the ears. But the story goes back to her childhood years, when Fawzia spent her time singing, composing, and playing the piano, guitar, and violin. Later, she won several awards at local music festivals.

Fawzia was careful not to change her name and avoid revealing clothing (the artist’s page)

The musical protective vest that she wore as a child gave her self-confidence and protected her from the isolation and bullying she faced. She recalls that period, saying: “I was bullied at school because I was Arab, but it did not affect me for long, and I discovered an element of strength in my difference and uniqueness. I isolated myself and devoted myself to music, so I no longer care about negative comments.

Years passed and Fawzia became more and more immersed in music. She specialized in computer engineering to increase her knowledge, but what she knew more than anything was that there was no passion higher than singing. The year 2019 came, bringing with it Fawzia’s first international breakthrough with the song “Tears of Gold,” which collected tens of millions of streams. Only a year later, she wished that international artist John Legend would join her to sing “Minefields” together, so she got what she wanted.

This experience was deeply engraved in the artist’s memory, to the point that she does not feel the three years that have passed since she met in a duet with Legend. “To this day, I still can’t believe that one song brought us together. I was supposed to present “Minefields” alone, then we thought about adding a voice to it, so I chose John,” Fawzia tells the story of the song. Within a week, the owner of “All of Me” agreed to the matter, and expressed his enthusiasm and admiration for his singing partner’s voice. She continues: “When I heard his voice on the song for the first time, I thought it was a dream. Filming the video clip with him was amazing. I spent my adolescence listening to his songs and re-recording them, and then I found myself singing alongside him. “It was a radical moment in my life.”

In her music, Fawzia mixes pop and R&B, and she often writes and composes her works herself, and this is what she is currently working on in preparation for her upcoming releases. During the last four years she spent in the heart of the global music factory, she learned a lot about the production process through exposure to industry professionals. Despite this, she did not suffer from the pollution of riding the wave, but rather preferred to maintain her true musical identity.

The duet between Fawzia and John Legend was a turning point in her career (the artist’s page)

She opens her heart and says: “The path to success is slower because I am an Arab woman, and this requires additional effort. It’s never easy to navigate this industry and stay true to yourself. I hear many opinions and criticisms that seek to mold me and put me in a framework that resembles the prevailing one.” Fawzia Al-Bouh continues: “Being honest with myself and the art that I present sometimes makes me feel like an outsider in the world of music and lights, but I will not change. There is a message in it, which is that success is possible even if you are different.

The joy of victory increases when it comes after challenges and fatigue. “The path is difficult, but I am satisfied. Every successful step is a source of pride for me because I have remained true to myself,” says the Moroccan-Canadian artist. As for this high level of confidence and satisfaction, she owes it to her parents, according to what she says: “They are the ones who pushed me to challenge myself and progress. Thanks to them, I believe that anything is possible.”

In her “little bubble,” Fawzia lives and avoids the celebrity lifestyle as much as possible, preferring the company of her family and close friends. She spends most of her time in the studio away from the spotlight, and when she goes out in public and people approach her to greet her or take pictures with her, she almost forgets why they are doing that!

Not only are her successful songs a source of pride and beautiful milestones in Fawzia’s career, but also her international concerts as well. She remembers her concerts in Egypt, Tunisia, Dubai, and Southeast Asia: “I discovered a passionate audience there. They memorized all the lyrics and accompanied me when I sang with great enthusiasm. “I will never forget that.”

Since 2013, she has not visited the motherland, and the concert that was scheduled there in 2020 was postponed due to the Corona pandemic. Fawzia dreams of returning home: “I imagine that my first concert in Morocco will be very emotional because my family is large there, and most of them have not seen me on stage yet. “I also feel that the Moroccans are my big family.”

Among Fawzia’s many dreams is to collaborate singing with voices from the West and the Arab world, including Nancy Ajram, Lady Gaga, Rihanna, Beyoncé, Ariana Grande, and Stromae.


Ämnen: AI

Read at original source